Most ad disapprovals are not caused by the ad. They are caused by the page the ad sends people to. Google and Meta both review landing pages, and in restricted categories like supplements and research peptides that review is strict. Use this checklist before you launch any campaign.
1. Business identity
- Your business name is visible and matches your ad account and payment profile.
- Contact details are easy to find: email, phone or WhatsApp, and a business address.
- An about section or page explains who is behind the brand.
- Footer links to privacy policy, terms, shipping and returns.
2. Claims and wording
- No promises of guaranteed results, cures or specific health outcomes.
- No before-and-after images or personal-result testimonials for health products.
- No language that implies a product works like a prescription drug.
- Peptides: research-use-only positioning, no dosing or human-use language anywhere on the page, including image text and reviews.
- Supplements: claims match what is allowed in the market you target, with the required disclaimers.
3. Consistency with the ad
- The offer, price and product in the ad appear on the page.
- The headline answers the search or the ad hook directly.
- Reviewers and visitors see exactly the same page. No redirects based on who is visiting, no pages that change after review.
Showing reviewers a compliant page while sending customers somewhere else is cloaking. Google’s Circumventing systems policy suspends accounts for it immediately, without a warning.
Send us the URL. We will check it against Google and Meta policy and send you a list of fixes. Free.
Book a free strategy call →4. Trust signals
- Real reviews or case studies (moderated for claims).
- Third-party testing or certificates where relevant.
- Secure checkout and recognised payment logos.
- Clear pricing, shipping costs and delivery times.
5. Usability and speed
- Loads in under three seconds on mobile.
- No pop-ups that block the content on arrival.
- Easy to navigate away from: working menu or back links, no forced redirects.
- One clear call to action above the fold.
6. Tracking
- GA4 installed and recording page views and key events.
- Google Ads conversion tag (with enhanced conversions) or Meta Pixel and Conversions API set up and tested.
- Cookie consent where required by the market you target.
- A test conversion completed before launch.
Dedicated landing page or main website?
A dedicated page usually converts better and is easier to keep compliant, because you control every word on it. It can live on your main domain or on another domain your business owns and operates, as long as it shows the same business, products and claims. Creating new sites to re-run ads that were disapproved elsewhere breaks Google’s rules, so treat each landing page as a permanent, honest part of your business.
