Google Ads
Google Ads That Capture
High-Intent Customers.
Search, Shopping and Performance Max campaigns that put you in front of people already looking for what you sell.
First.
Tools & platforms
See It In Action
Show Up When Customers Search.
Search, Shopping and Performance Max campaigns that reach people ready to buy.
- Tight keywords and negatives
- Policy-compliant ads and pages
- Conversions tracked end to end
What's Included
Everything Your Google Ads Account Needs.
We build, manage and optimise accounts with clean structure and accurate conversion tracking.
Search Campaigns
Keyword-targeted ads for buyers ready to act.
Shopping & PMax
Product feeds and Performance Max for stores.
Keyword Research
Find the terms that bring profitable traffic.
Negative Keywords
Stop paying for irrelevant clicks.
Conversion Tracking
GA4 and Google Ads tracking done right.
Policy Compliance
Landing pages and ads that pass review.
Why Google Ads?
Show Up When
Customers Search.
Google Ads reaches people at the exact moment they are searching for your product or service.
High Intent
Reach people ready to buy.
Fast Results
Traffic from day one.
Full Control
Budgets, bids and schedules.
Local Targeting
Reach customers near you.
YouTube & Display
Expand beyond search.
Measurable
Track every conversion.
The Difference
Paying for Clicks That Never Buy?
Here is what we usually see before we start, and what changes once we are working together.
Without a clear system
- Broad keywords burning budget on irrelevant searches
- Ads or pages getting disapproved
- Conversion tracking that does not match real sales
- One campaign trying to do everything
With Arcadia Crew
- Tight keyword strategy with ongoing negatives
- Policy-compliant ads and landing pages
- GA4 and Google Ads conversions verified end to end
- Clean structure: Search, Shopping and PMax in their place
Google AdsWho It’s For
For Businesses People Are Already Searching For.
When customers search for what you sell, Google Ads puts you at the top at the moment they are ready to act.
- Service businesses taking calls and bookings
- Online stores with product catalogs
- Accounts with rising cost and flat results
- Brands dealing with ad disapprovals
Our Process
A Clear Process.
From Idea to Launch.
Discover
We learn your business, goals and target audience.
Plan
We build a tailored strategy and roadmap.
Build
We create, integrate and test everything properly.
Launch
We go live, then track and optimise for growth.
Client Reviews
What Our Clients Say.
Real feedback from businesses we have worked with.
Worked with us? Share your experience.
Your feedback helps other businesses decide, and helps us keep getting better.
Leave a Review
Share Your Experience
Worked with Arcadia Crew Marketing? Tell other businesses what it was like.
Thank you!
Your review has been received. It is now live on our website. We really appreciate you taking the time.
The Google Ads Guide
How We Manage Google Ads That Bring Customers, Not Just Clicks
Google Ads can be the fastest way to reach people who are ready to buy, or the fastest way to burn a budget. The difference is in the setup: the right campaign types, tight keywords, landing pages that match the search, and tracking you can trust. Here is how we run Google Ads for our clients.
Picking the right campaign types
- Search for people actively looking for what you sell. This is where most service businesses and lead generation should start.
- Shopping and Performance Max for online stores with a product feed, so your products show with images and prices.
- Brand campaigns kept separate, so you can see what new customers really cost.
- Remarketing to bring back people who visited but did not buy.
Each campaign type has one job. Mixing them is one of the most common reasons accounts become impossible to read.
Keywords and search terms that do not waste money
We build tight ad groups around a single theme, write ads that match those searches, and review the search terms report every week. Searches that will never buy, like jobs, free or DIY queries, go straight onto the negative keyword list. Over time this is where most of the savings in an account come from.
Landing pages and policy compliance
Google judges the page your ad sends people to. Its destination experience policy requires pages that work, load quickly and are easy to leave, and restricted industries have extra rules on top. We build dedicated, ads-compliant landing pages for each campaign and fix disapproved ads at the cause, not with a quick appeal.
Tracking and reporting you can trust
- Google Ads conversion tracking and GA4, set up through Google Tag Manager.
- Calls, forms and purchases tracked as separate conversions.
- Reporting based on cost per lead or sale, not clicks and impressions.
- Monthly reviews of what worked and where the budget should move next.
Also running Microsoft (Bing) Ads? Read our guide: Google Ads vs Microsoft (Bing) Ads: Should You Run Both?
FAQ
Google Ads Questions, Answered.
The questions we get asked most. If yours is not here, just ask.
Search, Shopping or Performance Max?
Most accounts use a mix. We decide based on your products, margins and goals, and keep each campaign type doing its own job.
Can you help with disapproved ads?
Yes. We review ads and landing pages against Google policies and fix what is causing disapprovals.
Do you set up conversion tracking?
Always. Campaigns are only as good as the data they optimise on, so tracking is set up and checked first.
Can I keep my existing account?
Yes. We can audit and restructure your current account rather than starting from scratch.
How much should I spend on Google Ads?
It depends on your industry, location and goals. We start with a test budget that is big enough to collect real data, then scale what produces leads or sales at a cost you are happy with.
Do you also run Microsoft (Bing) Ads?
Yes. We often import proven Google campaigns into Microsoft Advertising to reach extra searchers on Bing and partner sites, then optimise each platform separately.
How long until Google Ads start working?
Search campaigns can bring traffic from day one, but most accounts need a few weeks of data before optimisation really pays off.
Ready to get started?
Let's Launch Your Google Ads.
Get a clean, well-tracked account built to capture high-intent customers.
Starts Here
